As most of you know we have embraced the Internet as the main gateway to our customers since day 1. Although often challenging to convey the actual look and feel of a product online, it appears that more and more consumers are heading to the Internet to research and purchase the latest fashion. As online shopping comfort levels increase and technology allows for greater innovation, we believe this will become a major staple of the shopping experience.  This article documents the change in this space very well.

As Nankeen continues to grow and innovate, we are always looking for new and better ways to display our cotton accessories online. There are a number of changes we are working on to enhance the online user experience, including improved produce pages, videos of the unique Nankeen fabric dyeing process, and an Outfit of the Week segment based on submissions by our customers…stay tuned and please feel free to post suggestions as well!